The Results May Surprise You
By Red Dog | 2017
By Red Dog | 2017
It’s easy to make assumptions about people’s habits and preferences.
We assume that because we know our business or industry that our peers will think in a similar way, might invest in the same equipment or have ambitions that are broadly in line with our own.
As a marketing exercise and to help me with the planning for workshops over the next 12 months, I put together a quick survey that I sent out to subscribers and people who responded to an advert on Facebook – you may well have been one of them.
Photographers come in all shapes and sizes, from the complete beginner to the seasoned enthusiast and I wanted to know who my “tribe” were. Of course if I fished in a different pond, I’d no doubt get a different set of results but I wanted to know the skills and interests of those who had already been involved with Red Dog.
Not surprisingly, most (69%) of the respondents had been photographers for over five years and considered themselves as ‘Knowledgable Enthusiasts’
Because Photography is a creative art-form as well as a hobby or interest, the vast majority of those who responded to the survey (whether they are typical or not is up for debate) were self-taught, mainly via books or going on live workshops. Free videos on YouTube were the third favourite option. Only 1 in 5 had studied photography at College or University.
The choice of camera manufacturer was, as predicted an almost equal split between Nikon and Canon with other brands making up less than 5%. It was also fairly predictable that almost everyone said their main camera was a DSLR.
More surprising, was the choice of computer platform. As a Mac user, I assumed that all photographers were Steve Jobs disciples, so it came as a bit of a shock to see that 85% of those who replied to the survey – and I’m guessing the same people who describe themselves as Knowledgeable Enthusiasts – were using a PC as their computer platform.
When it came to image management and post production – Photoshop and Lightroom were way ahead of their rivals – just as well as being an Adobe Certified Expert in Photoshop, I’d hate to have to start learning new applications.
From my point of view, one of the most interesting set of answers came from the question about what Workshops would people like to see. I offered a few options in the question and gave people the opportunity to add any others they would like to see.
Having run Wildlife and Nature photography workshops in the past, I wasn’t surprised this was the number one choice closely followed by Landscape and Outdoor Photography. I know that the majority of my subscribers come from a interest in Landscape Photography so no surprise there!
You can see the rest of the results above. The other interesting thing to note was the topics listed under “other”. These included:
The Survey remains open and I will continue to update the results.
If you’d like to take the survey – click here.
If you’d like to see the latest results – click here
Whenever you set out to take pictures, there’s a lot to remember and forgetting a vital piece of kit can make the difference between getting a great shot or not getting a shot at all.
We’ve produced this free checklist to keep in your camera bag and run through before leaving home – click the button below to download.